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Always ask 'why?'

Wednesday, 14 May 2014

Having an understanding of which customers are, and which are not, paying is good – but understanding why will transform your approach.

When it comes to collections and recoveries, people generally concentrate their efforts on maximising the returns from consumers who do pay, but what about reaching out to those who currently do not pay? The key is to turn to data to seek a greater understanding of the individual and the reasons why they are not paying.

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